중앙일보 미디어마케팅연구소 송명석입니다. '세계의 공장'에서 '세계의 시장'으로 변신 요즘 중국이 새로운 얼굴로 다가오고 있습니다. 저임금이 특징인 '세계의 공장'이 씀씀이가 헤픈 '세계의 시장'으로 바뀌고 있습니다. 명품을 살 수 있는 중국 인구는 전체 13억 명의 13%인 1억6천만 명. 럭셔리 소비층이 중·노년층(40~70세)인 외국과 달리, 중국은 20~40세의 소수 부유층과 외국 기업에서 일하는 화이트칼라 및 민영 기업 대표 등이 주요 소비계층입니다. 이 중 금융자산이 1백만 달러가 넘는 자산가만 30만 명이 넘습니다. 백만장자(금융자산 기준)가 세계에서 다섯 번째로 많은 나라가 중국입니다. 이번 이메일은 삼성경제연구소(SERI)의.......

Study: Social Networking Results Difficult To Track by Mark Walsh, Tuesday, Jan 22, 2008 7:46 AM ET SOCIAL NETWORKING MAY BE AMONG the hottest online categories, but it's also the most difficult to track user behavior on, according to a survey of digital marketing managers. The study by digital advertising and consulting firm Sapient found that marketers lack the ability to optimize their efforts across the range of online media, including social networks, e-mail, search and mobile content. More than half (51%) said they felt only "somewhat confident" or "not confident at all" about their abil.......

Study: Social Networking Results Difficult To Track by Mark Walsh, Tuesday, Jan 22, 2008 7:46 AM ET SOCIAL NETWORKING MAY BE AMONG the hottest online categories, but it's also the most difficult to track user behavior on, according to a survey of digital marketing managers. The study by digital advertising and consulting firm Sapient found that marketers lack the ability to optimize their efforts across the range of online media, including social networks, e-mail, search and mobile content. More than half (51%) said they felt only "somewhat confident" or "not confident at all" about their abil.......

Study: Social Networking Results Difficult To Track by Mark Walsh, Tuesday, Jan 22, 2008 7:46 AM ET SOCIAL NETWORKING MAY BE AMONG the hottest online categories, but it's also the most difficult to track user behavior on, according to a survey of digital marketing managers. The study by digital advertising and consulting firm Sapient found that marketers lack the ability to optimize their efforts across the range of online media, including social networks, e-mail, search and mobile content. More than half (51%) said they felt only "somewhat confident" or "not confident at all" about their abil.......

By Amy Corr , Monday, January 21, 2008 http://blogs.mediapost.com/media_creativity/?p=77#comments DuPont launched its latest pest control product, Advion ant gel, at October's PestWorld 2007. The company also debuted an amusing pest control game, aptly titled, "Ant Annihilation," created by The VIA Group. According to the agency, the game received an overwhelming response at the trade show. So why is this game living solely on the agency's Web site? It appears to be suffering from the same fate plaguing ants that run into Advion ant gel: annihilation. The game itself is simple, mindless and te.......

By Amy Corr , Monday, January 21, 2008 http://blogs.mediapost.com/media_creativity/?p=77#comments DuPont launched its latest pest control product, Advion ant gel, at October's PestWorld 2007. The company also debuted an amusing pest control game, aptly titled, "Ant Annihilation," created by The VIA Group. According to the agency, the game received an overwhelming response at the trade show. So why is this game living solely on the agency's Web site? It appears to be suffering from the same fate plaguing ants that run into Advion ant gel: annihilation. The game itself is simple, mindless and te.......

By Amy Corr , Monday, January 21, 2008 http://blogs.mediapost.com/media_creativity/?p=77#comments DuPont launched its latest pest control product, Advion ant gel, at October's PestWorld 2007. The company also debuted an amusing pest control game, aptly titled, "Ant Annihilation," created by The VIA Group. According to the agency, the game received an overwhelming response at the trade show. So why is this game living solely on the agency's Web site? It appears to be suffering from the same fate plaguing ants that run into Advion ant gel: annihilation. The game itself is simple, mindless and te.......

이메일은 삼성경제연구소(SERI)에 수록된 내용을 정리했습니다. 다음은 초인종 효과를 최소화한 사례들입니다. 뱅크 오브 아메리카, 고객 대기시간에 동영상으로 지루함 던다 뱅크 오브 아메리카(BOA)는 은행에서의 고객 대기시간 임계치가 3분으로 파악했습니다. 다시 말해, 고객이 은행에서 3분이 넘게 기다리면 실제 시간보다 더 오래 기다리는 것으로 생각한다는 의미입니다. 이에 따라 BOA는 동영상을 제공해 고객이 대기하는 동안 지루함을 덜 수 있도록 했습니다. 이같은 서비스는 BOA의 대 고객 이미지 개선 차원에 그치지 않았습니다. 동영상 서비스 제공 이후 고객 1인당 1.4 달러의 매출을 증가시킨 것으로 조사되었습니다. 일본 리소.......